"srsly", dudes.

don't turn up your nose when i say:

this summer, i hardily encourage you to use "txt" & "meme"-driven lingo in your day-to-day dialogue. if you don't get the inherent fun in saying "L-O-L" and "O-M-G" out loud - you're not doing it right. dig a little - the fun is there. i promise.

you just have to find that certain inflectional sweet spot...

i mean, i "heart" grammar as much as the next copywriter. but this trend won't last forever (ideally)... so take advantage of this brief window of opportunity. shoo off your druthers and take a moment, tell someone that you heart them. whisper a little "oh em gee." squint your eyes and indulge in a sweet little "el oh el".

when you can comfortably drop the weighty sound of implied quotation marks, you'll find that a friendly "whatevs" policy becomes you.


srsly.


here. you can use this to practice: